The Aurora Trust

The Aurora Trust
Branding

The Aurora Trust (formerly The Ashden Trust) is a grant-making charity. Their purpose is to help fund numerous organisations across a range of sectors, all of which work towards tackling climate change. 

The seed of the branding concept was formed from the idea of the company's strategy. They believe in funding small areas which have a big impact. The visual analogy which was referenced was an acupuncture needle. 

Our solution was to create a mark with a visual reference to this process. This also reflects the positive nature of the organisation with the connotation of a sunburst.

Find out more at auroratrust.org.uk