Matter of Reform

Matter of Reform Label Design By Soka Studio

Matter of Reform

Matter of Reform is a new lifestyle brand, creating workout wear specifically for reformer pilates. 

Taking inspiration from vintage leisure / sportswear brands by referencing the popular serif font style used within this time. To make it unique to Matter of Reform, we manipulated the typeface by placing twists into the vertical, longest aspects of the letterforms to help visualise muscular focus, tension and release.  


The movements of pilates heavily informed our design thinking, with the twist being used in wider brand materials such as apparel and packaging. This creates a strong, and cohesive identity that stands out from other brands operating in this realm

Matter of Reform Apparel Design By Soka Studio
Matter of Reform Website Image
Matter of Reform Typographic Logo Design By Soka Studio
Matter of Reform Packaging Design By Soka Studio