Fineline Architects work with their clients to draw the fine line between meeting a supplied brief, whilst also adding the element of surprise and creativity. The logotype incorporates a fine line, using negative space, that cuts through the top of the ‘f ’ above the horizontal line.
The height of this cut-through in proportion to the rest of the letterform relates to the proportion of balance between their client’s vision and the creative input.
The system we created is precise and consistent, whilst creative and flexible, and can be applied in differing levels of contrast, boldness and impact across the extended brand materials.
Our client Katie Allan said, "Soka provided a fantastic service and we are thrilled with the final branding provided. Soka have delivered a bold and modern design that represents the company and we are excited to roll this out."