Benchmark is an ethical recruitment agency based in Sheffield. Their Director, Rebecca Morris, approached us after recently acquiring the company. She wished to bring the branding more in line with her own vision and to have branding that resonates with their ethical approach. With the brief of something clean, contemporary, and toned down.
The branding has a simple elegance through the open kerning of the logotype, the toned-down colour palette and the use of space throughout the branded assets. The brand-supporting symbol or mark stems from the historical meaning of the company name.