Anelise Home are an interior design studio and shop, nestled within the Bailgate Area of Lincoln. SOKA had the pleasure of designing the logo, website design and promotional materials for them in the summer of 2019.
Taking into account the location which is well known for its warm and traditional aesthetic, we have created a design that not only fits with their environment, but that
also references their contemporary, bespoke approach to interior design. We created a dynamic logo, where the icon is interchangeable. The concept reflecting the company’s approach to custom, tailored solutions for each of their customers.
We chose to use a timeless English typeface, Clarendon, a font often used in traditional shop fronts from 1845 onwards, which has the ability to appear both traditional and modern all in one. The A & H are set so classically that they allow for a flexible identity, depicting the variety of design solutions that Anelise Home offer, occupying the space between the A & H with beautiful floral ornaments mirroring the floral displays that will feature outside the shop frontage.
SOKA later designed business cards, which were printed in a variety of colours and icons, and displayed in a basket in the store’s entrance, allowing customers to
choose the one they were most drawn to.