Near is a new app created to bring local services to your door. Similar to Deliveroo, but instead of ordering food, you can order hairdressers, plumbers and more!
Throughout the development of the logo, our designer Kelsey explored ways of communicating speed of service, locality and convenience. The final design depicts the app's enthusiasm for providing access to local quality services.
A simple map-pin forms the 'a' of 'near' and provides a clean, simple, yet recognisable icon for the app. The simplicity is nicely used on the small app thumbnail of smartphone home screens.