SOKA have designed the logo for McLaren Architecture, London. Mclaren are an architecture firm specialising in bespoke residential new builds across Greater London.
We drew on inspiration from technical architectural drawings, creating an M icon that incorporated two intersecting angles. The result is a minimalist shape that depicts the company’s contemporary approach to residential design and build. To evoke a luxury aesthetic, we chose a colour palette of rich gold contrasting with sophisticated dark blues and charcoal greys.