Church Lane Bridal is a bridal shop based in Lincolnshire specialising in high-fashion, designer, made-to-order wedding gowns.
When SOKA initially speak with a client about the design for their logo, we aim to realise an understanding of what makes that business unique, so that we can draw upon those characteristics to form a visual identity that fits.
With Church Lane Bridal, the logo would be used across a large range of applications, from a website, to the price-tags that hang from the wedding dresses in store. The nature of the business meant that the brand had to be aesthetically strong and had to exude professionalism and trust as well as fashion, femininity, minimalism,
The design for the logo we created is inspired by the symbolic elements of a wedding day. The two ceremonial rings that are overlapping, the church building inside the rings (A nod to the business’s venue located within a refurbished church in Lincolnshire), and the bridal gowns that frame the icon.
Since designing the original logo in 2017, we have worked with our client to produce a range of on-brand collateral, from pull-up exhibition banners, to appointment cards, order forms, dress labels and shop signage.