When SOKA initially speak with a client about the design for their logo, we aim to take draw upon each key characteristic of the business. With Church Lane Bridal, the logo would be used across a large range of applications, from a website, to the price-tags that hang from the wedding dresses in store. The nature of the business means aesthetics are a very high priority. The brand had to exude professionalism and trust as well as fashion, minimalism, and style.
The design for the logo we created is based upon the symbolic elements of a wedding day. The two rings that are overlapping, the church building inside the rings (A nod to the business’s venue located within a refurbished church in Lincolnshire), and the bridal gowns that frame the icon.
Since designing the logo in 2017, we have worked with our client to produce a range of on-brand collateral, from pull-up exhibition banners, to appointment cards and shop signage,